Google Now Supports UPC Code Lookup

The never ending supply of Google lookup's continues to grow. Google also will lookup an item if you have the UPC (Universal Product Code).

Google UPC Lookup reference page. If you want to lookup something by the UPC either put UPC at the front of your search string or just list all 12 numbers (for US UPC it is 12 numbers), I think the EU UPC equivalent is like 13 or 14 numbers.